Product Design – Vaughan Bolwell

Video Transcript

I always like the idea of form follows function.

It’s an important aspect. I suppose what it says to the audience is that this product has been designed. It hasn’t just developed and grown out of the ground, somebody has sat down and designed it. In terms of our styling, we like to style so that a product is obviously designed.

If the product is a dynamic product, we like to put the style lines in which compliment the dynamics of the product. And, that can be completely from, say, a military vehicle to a truck. You know, and also to automotive styling. The styling of a sports car can be completely different in terms of the types of lines you might put in. Even the aggressiveness of those lines and what they mean to the audience. The aggressiveness of the face.

I always talk about faces on cars and trucks and military vehicles. They all tend to have a face. We love faces. As humans, faces are something we relate to, and we have since birth. So, of course, you always see the headlights acting as the eyes. And what’s in the middle can very much dictate the aggression, or the passiveness, of that product.

When I look at the styling of a product, it’s very important that you make it known to the end user that this product has been designed by people. It’s not an organic, free-flowing structure. And so, when we do a lot of our automotive styling, we do it in such a way that it becomes obvious, you know, this has been styled by a person as opposed to being something purely organic without any kind of body to it. You can get a lot of organic looking products, but without structure, without lines, parting lines, that type of thing, they still look like some kind of organic matter as opposed to some designed structure.


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